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KMID : 1134820120410111639
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Journal of the Korean Society of Food Science and Nutrition
2012 Volume.41 No. 11 p.1639 ~ p.1644
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Study on Importance-Performance Analysis Regarding Selective Attributes of Home Meal Replacement (HMR)
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Ju Se-Young
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Abstract
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This study analyzed the Importance-Performance Analysis of selective attributes of Home Meal Replacement (HMR). This study was conducted using a primary field survey on department stores and wholesale markets in Seoul and Gyeonggi province. A total of 201 out of 234 questionnaires were analyzed. First, the highest intake frequency was 1～3 times a month (100 respondents: 48%), the most common purchasing place was wholesale market (148 respondents: 73.6%), and the most cited reason for preference was convenience (115 respondents: 57.2%). According to the IPA results, selective attributes with low satisfaction and high importance in the second quadrant were ‘quality’, ‘health’, ‘hygiene’, ‘origin of food’, and ‘safety’. These results suggest that the microbiological and sensory qualities of HMR production should be improved to meet consumer’s expectations.
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KEYWORD
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home meal replacement, Importance-Performance analysis, attributes
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